Description
Business Modelling
Trainer: Angele Giuliano
The programme covers all components of a business model, including value propositions, customer relationships, distribution channels, key activities, resources, and partnerships. Participants learn to align customer needs with product features, design go-to-market strategies, construct financial projections, define cost structures and revenue streams, and develop a well-structured business plan. By the end of the training, participants will be equipped to analyse their market, understand target customers, and create a sustainable business model aligned with their innovation goals.
Language
English 
Target Group
Researchers, scientists, and early-stage innovators looking to translate ideas into sustainable business concepts
Delivery
In-person
Duration
2-day intensive hands-on workshop
Learning Outcomes
- Understand the core concepts, terminology, and logic of business modelling and planning.
- Use the Business Model Canvas and related tools to structure and analyse an innovative business idea.
- Analyse market and industry contexts, with attention to factors relevant to the European innovation ecosystem.
- Identify and define target customers using customer personas and value proposition tools.
- Design coherent value propositions aligned with customer needs and innovation goals.
- Define key components of a sustainable business model, including activities, resources, partnerships, costs, and revenue streams.
- Develop basic financial projections to support business viability and planning.
- Prepare a structured business plan that supports strategic decision making and stakeholder communication.
