Description
Sales Funnel & CRM
Trainers: Angele Giuliano and Senfer Usman
Throughout this course, you will learn how to map your unique sales funnel, identify where deals stall, and build momentum with the right outreach strategies. We will demystify popular CRM tools, from spreadsheets to platforms like Pipedrive, HubSpot and Salesforce, comparing features, pricing in Euros and startup-friendly use cases. Most importantly, you will gain real-world tips to reap the benefits of CRM without becoming a slave to data entry. With live examples and a ready-to-implement action plan, this session will equip solo founders and small teams to sell smarter, stay organised, and focus on what really matters, closing deals and building lasting relationships. Register now to take the next step in turning your deep tech vision into commercial success.

Learning Outcomes
- Understand the role of CRM in structuring and scaling sales activities for deep tech startups.
- Map their own sales funnel and identify key bottlenecks where deals stall.
- Compare different CRM options, from spreadsheets to tools such as Pipedrive, HubSpot, and Salesforce, based on features, cost, and suitability for early stage startups.
- Select an appropriate CRM approach aligned with their company size, sales maturity, and growth goals.
- Apply practical strategies to use CRM efficiently without excessive administrative burden.
- Develop a simple, actionable plan to improve sales tracking, outreach, and deal progression.




