Description
Digital Marketing and Networking using AI
Trainer: Angele Giuliano
The course introduces the core concepts of digital marketing and explains, in simple terms, how commonly used online platforms (such as social media, websites, and professional networking tools) can support visibility, communication, and relationship-building. Participants will explore the purpose of different platforms, when and why to use them, and how to create a basic online presence.
Simple AI tools will also be explained and how these can be used to improve the posts and reach of digital marketing
Language
English 
Target Group
Startups and individuals.
Delivery
Online (Live)
Duration
8 weeks, 2 hours per week
Topic
Professional Development; Business; Marketing
Learning Outcomes
- Understand the basic principles and purpose of digital marketing
- Identify common digital platforms and explain how they can be used for marketing and networking
- Choose appropriate platforms based on simple goals and target audiences
- Create and manage a basic online presence
- Use AI tools to help in digital marketing
- Apply introductory digital marketing and networking practices in a practical context
